digital-marketing

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

Search Engine Marketing (SEM) meaning: SEM describes the paid advertising appearing on a search engine results page. SEM involves buying PPC (pay-per-click) ads that display among the search engine results. Such ads may be placed through Google Ads, Microsoft Advertising (for Bing), or other search engine.

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales.

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

App Store Optimization (ASO) is a tactic that improves an app’s visibility in an app store. App stores rank each app based on a variety of factors. By successfully using optimal keywords, useful images and localized descriptions, you can rank higher and drive more downloads due to that visibility.

Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. Strategic video marketing considers your brand’s goals and metrics, as well as your customers’ location in the sales.