Did you get the message that Google is rolling out a helpful content update? If so, you know how difficult it has been to rank on Google while meeting searcher intent. As a result, Google crawlers are updated to find websites that are completely built to satisfy the end-user experience. That said, what better way to rank than by following SEO best practices?
Here are 8 SEO practices to follow before creating a website development.
In simple terms, we can refer to site structure as the way visitors view your content or the pattern by which you organize your site content. Why do search engine crawlers bother with your structure so much? Well, these bots are trained to satisfy visitors. On unformatted or poorly structured web pages, the user may have difficulty finding the information they were looking for. So with the right structure, you can help search engines identify what your website is about and index it properly.
Website development company owners sometimes forget how important navigation is to SEO. Suppose a new visitor lands on your website. Now, if your navigation doesn’t suit them, they will immediately hit the back button and move to your competitor’s website. This will lead to an increase in bounce rates. To avoid such situations, make sure you use clean codes for clear navigation on your site.
Often referred to as a permalink, the URL plays a small but significant role in SEO rankings. Not everyone realizes the wonders SEO-friendly URLs can do for your website’s visibility. Not only will Google rank your website, it will also make it clear enough to visitors what they are getting into. So how can you create an SEO-friendly URL? Keep it short and simple with primary keywords. And it is done!
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